Burn Slow or Burn Out: The Alley 5 Stewart Lane 10th Anniversary Manifesto

RM129.00 MYR
Skip to product information
Animation of The Alley Penang Burn Slow or Burn Out coffee book

Burn Slow or Burn Out: The Alley 5 Stewart Lane 10th Anniversary Manifesto

RM129.00 MYR
Shipping calculated at checkout.

"Every great cup of coffee has a story. This one has a decade of scars." 
Before Nine Lives was a roastery, The Alley was our survival school. Burn Slow or Burn Out is the unfiltered, raw post-mortem of 10 years in the F&B trenches. It’s not just a book; it’s a blueprint for anyone who wants to build something that lasts without losing their soul.

  • 10 Years of Unfiltered Truth of Running a Legacy Cafe

  • The "School of Life" Framework: How we built a culture (The Famalley) that outlasts staff turnover.

  • A Masterclass in "Slow Branding": Why we kept a RM 300 rent and a "cheap" sign to build a cult landmark.

  • Founder Dialectics: The "Gas vs. Brake" management style between Loo Yi & Loo Ping.

  • Visual Archive: Over 50 pages of high-resolution photography documenting the evolution of Penang’s specialty coffee scene.

The package comes with : Book, Custom Printed Bookmark, Mini Poster of 6 Reminders, Limited Edition Stewart Lane Postcard (while stocks last).

Shop The Full Collection

111 Blend

111 Blend

111 Blend

RM60.00 MYR
Underdog Blend

Underdog Blend

Underdog Blend

RM55.00 MYR
Coffee Drip Bags - Underdog Blend

Coffee Drip Bags - Underdog Blend

Sunny Penang Island T-shirt

Sunny Penang Island T-shirt

Frequently asked questions

What types of coffee do you offer?

We specialize in small-batch, freshly roasted Arabica coffee. Our curation ranges from single origins sourced from under-explored regions to signature house blends and convenient specialty drip bags.

When was my coffee roasted?

Freshness is our priority. Most beans are roasted within 3 days of your order. Every bag includes an information card detailing its specific roast date.

How long should I let the beans rest (degas)?

For the best flavor outcome and structural clarity, we recommend resting your beans for 7 days from the roast date before brewing. This allows the CO2 to escape, ensuring a balanced extraction.

How should I store my coffee?

To preserve the technical profile of our roasts, store beans in a cool, dark place in an airtight container. Avoid the fridge or freezer, as moisture and odors can compromise the delicate aromatics of specialty coffee.

Do you offer wholesale for cafes or offices?

Yes. Leveraging 13 years of cafe and roasting experience, we provide precision-roasted beans (available in 3kg and 15kg batches) and technical support for partners across Malaysia. Contact us at+6011-28905844 to discuss your coffee program.

Where do you ship and how long does it take?

We ship nationwide across Malaysia via our trusted delivery partners. Orders are typically processed within 24–48 hours to ensure you receive the freshest roast possible. You will receive a tracking number once your parcel is dispatched.

What are your shipping rates?

Shipping is calculated at checkout based on your location and order weight. We offer competitive flat rates for West Malaysia and Sarawak/Sabah, with free shipping available on orders above a certain value (see checkout for details).