{"product_id":"the-alley-penang-book","title":"Burn Slow or Burn Out: The Alley 5 Stewart Lane 10th Anniversary Manifesto","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cb data-index-in-node=\"11\" data-path-to-node=\"6\"\u003e\"Every great cup of coffee has a story. This one has a decade of scars.\"\u003c\/b\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eBefore Nine Lives was a roastery, The Alley was our survival school. \u003c\/span\u003e\u003ci data-index-in-node=\"151\" data-path-to-node=\"6\"\u003eBurn Slow or Burn Out\u003c\/i\u003e\u003cspan\u003e is the unfiltered, raw post-mortem of 10 years in the F\u0026amp;B trenches. It’s not just a book; it’s a blueprint for anyone who wants to build something that lasts without losing their soul.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,0,0\"\u003e10 Years of Unfiltered Truth of Running a Legacy Cafe\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,1,0\"\u003eThe \"School of Life\" Framework:\u003c\/b\u003e How we built a culture (The Famalley) that outlasts staff turnover.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,2,0\"\u003eA Masterclass in \"Slow Branding\":\u003c\/b\u003e Why we kept a RM 300 rent and a \"cheap\" sign to build a cult landmark.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,3,0\"\u003eFounder Dialectics:\u003c\/b\u003e The \"Gas vs. Brake\" management style between Loo Yi \u0026amp; Loo Ping.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,4,0\"\u003eVisual Archive:\u003c\/b\u003e Over 50 pages of high-resolution photography documenting the evolution of Penang’s specialty coffee scene.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe package comes with : Book, Custom Printed Bookmark, Mini Poster of 6 Reminders, Limited Edition Stewart Lane Postcard (while stocks last).\u003c\/p\u003e","brand":"Nine Lives Coffee Roasters","offers":[{"title":"Default Title","offer_id":47888527032555,"sku":null,"price":129.0,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/ninelivescoffee.co\/products\/the-alley-penang-book","provider":"Nine Lives Coffee Roasters","version":"1.0","type":"link"}