{"title":"Merchandise","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eObjects from the NLCR universe. A t-shirt rooted in Penang, and a book documenting The Alley's first decade — the café that started everything. Things worth keeping beyond the coffee.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sunny-penang-island-t-shirt","title":"Sunny Penang Island T-shirt","description":"\u003cp data-path-to-node=\"8\"\u003eOur first-ever apparel release is a tribute to our home. Featuring the \u003cb data-path-to-node=\"8\" data-index-in-node=\"71\"\u003eNine Lives Coffee Roasters emblem\u003c\/b\u003e on the front and a custom \u003cb data-path-to-node=\"8\" data-index-in-node=\"115\"\u003ePenang Island map\u003c\/b\u003e on the back, this tee is designed for those who carry a piece of the island with them, wherever they brew.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eWe didn’t settle for a standard blank. Crafted with a \u003cb data-path-to-node=\"9\" data-index-in-node=\"54\"\u003e260gsm heavyweight cotton\u003c\/b\u003e, this shirt offers a premium, structured feel that holds its shape wash after wash. The \u003cb data-path-to-node=\"9\" data-index-in-node=\"168\"\u003eslightly loose cut\u003c\/b\u003e provides a modern, relaxed silhouette — perfect for humid island days or slow mornings at the roastery.\u003c\/p\u003e","brand":"Nine Lives Coffee Roasters","offers":[{"title":"S","offer_id":47886350713067,"sku":null,"price":65.0,"currency_code":"MYR","in_stock":false},{"title":"M","offer_id":47886350745835,"sku":null,"price":65.0,"currency_code":"MYR","in_stock":false},{"title":"L","offer_id":47886350778603,"sku":null,"price":65.0,"currency_code":"MYR","in_stock":false},{"title":"XL","offer_id":47886350811371,"sku":null,"price":65.0,"currency_code":"MYR","in_stock":false},{"title":"XS","offer_id":47886350844139,"sku":null,"price":65.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/4027\/6715\/files\/16_Tshirtdetails.jpg?v=1773717050"},{"product_id":"the-alley-penang-book","title":"Burn Slow or Burn Out: The Alley 5 Stewart Lane 10th Anniversary Manifesto","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cb data-index-in-node=\"11\" data-path-to-node=\"6\"\u003e\"Every great cup of coffee has a story. This one has a decade of scars.\"\u003c\/b\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eBefore Nine Lives was a roastery, The Alley was our survival school. \u003c\/span\u003e\u003ci data-index-in-node=\"151\" data-path-to-node=\"6\"\u003eBurn Slow or Burn Out\u003c\/i\u003e\u003cspan\u003e is the unfiltered, raw post-mortem of 10 years in the F\u0026amp;B trenches. It’s not just a book; it’s a blueprint for anyone who wants to build something that lasts without losing their soul.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,0,0\"\u003e10 Years of Unfiltered Truth of Running a Legacy Cafe\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,1,0\"\u003eThe \"School of Life\" Framework:\u003c\/b\u003e How we built a culture (The Famalley) that outlasts staff turnover.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,2,0\"\u003eA Masterclass in \"Slow Branding\":\u003c\/b\u003e Why we kept a RM 300 rent and a \"cheap\" sign to build a cult landmark.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,3,0\"\u003eFounder Dialectics:\u003c\/b\u003e The \"Gas vs. Brake\" management style between Loo Yi \u0026amp; Loo Ping.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10,4,0\"\u003eVisual Archive:\u003c\/b\u003e Over 50 pages of high-resolution photography documenting the evolution of Penang’s specialty coffee scene.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe package comes with : Book, Custom Printed Bookmark, Mini Poster of 6 Reminders, Limited Edition Stewart Lane Postcard (while stocks last).\u003c\/p\u003e","brand":"Nine Lives Coffee Roasters","offers":[{"title":"Default Title","offer_id":47888527032555,"sku":null,"price":129.0,"currency_code":"MYR","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/4027\/6715\/collections\/17_Tshirt.jpg?v=1772593784","url":"https:\/\/ninelivescoffee.co\/collections\/merchandise.oembed","provider":"Nine Lives Coffee Roasters","version":"1.0","type":"link"}